In fact, Nike is targeting next summer's World Cup soccer tournament as an opportunity for expansion in those markets.
In fact, Nike is targeting next summer's World Cup soccer tournament as an opportunity for expansion in those markets. Quotes for Nasdaq securities are delayed 15 minutes. Monday's positive earnings surprise suggests investors are still underestimating Nike's potential.
Sign up for Premium Membership to get our stock recommendations. Although those increases are off a smaller base, they show that the company still has room for substantial growth in less fully developed markets. But it's hard to see how that growth can be maintained once the brand is mature.