The resources to develop a good marketing plan are all around you.
You have to know how much money you have to carry out your plan so you can be realistic about the tools and tactics you'll use. List the communication tactics you will use and budgets for each of them. And once you have your marketing plan, you are on your way to success. Make Your Trade Show Exhibit SuccessfulFrom Susan A. The resources to develop a good marketing plan are all around you.